The Accor Plus Price Rise on 1 October 2026, Market by Market

Accor raised the price of ALL Accor+ Explorer on 1 October 2026, and it published the change itself rather than leaving it to a renewal email. The help centre carried a market-by-market article giving both the old figure and the new one, and through September every market storefront but Japan carried a banner announcing the new figure.

The banners came down on 1 October. In their place, the price block on each storefront now simply shows the new fee.

The new fees, now in effect

Ten markets have their own entry in Accor’s help-centre article. These are the old and new annual fees in each, quoted from it, and on 1 October 2026 every one of the ten storefronts showed the new figure in its price block:

The percentages are ours, worked from Accor’s two figures. Everything else in that table is Accor’s.

A Philippine member pays 14.4 per cent more and a Rest of World member pays 2.4 per cent more, for the identical membership with the identical benefits. A review written in one market says little about the size of the rise in another.

One wrinkle in Accor’s own wording: the article opens by saying the price “will increase in some markets”, while each market entry underneath says the fee “across all markets will increase”. The two do not agree, and Japan, below, is where that shows.

Who still pays the old fee

Every one of the ten entries carries the same sentence: “You can maintain the current membership fee for your next membership year if you enable or remain on Auto-renewal.” The condition was a date. Accor asked members to be on auto-renewal by 30 September 2026 and to keep it active through the renewal payment date. That date has now passed.

A member who was on auto-renewal by 30 September keeps the old fee for one more year. The lock was on the fee, not the date. A member whose renewal falls in March 2027 still renews in March, at the old figure in the table above, provided auto-renewal is still on when the charge goes through. Accor’s own answer for members already on auto-renewal is that they “automatically keep the current membership fee” for their next year as long as they stay on until the payment date.

Switching it off now gives the lock up. The condition runs through the renewal payment date, so a member who turns auto-renewal off before the charge, even to switch it back on later, has nothing in Accor’s wording that restores the old fee. Accor’s subscription page says a member can opt out of renewal up to 48 hours before the auto-renewal date, with a reminder email 30 days before payment is due. Those are still the right tools for someone who has decided not to renew; they are no longer a free option for someone who has not decided.

A member who was not on auto-renewal by 30 September renews at the new fee. Nothing Accor has published offers a second window.

The charge has a different name on the statement. Accor states the renewal appears on a card statement as “Allegiance Marketing” or Accor Plus.

For a new joiner there was never a lock. The storefront price is the storefront price, and since 1 October it is the higher one.

Japan, India and Korea

Accor’s help-centre article has no entry for India, Korea or Japan. Their own storefronts are the only place the answer appears, and on 1 October 2026 each still told a different story:

• Japan. The Japanese storefront still shows JPY 39,800, the same cash figure it showed on 27 September, when it was the one storefront with no price-change banner. So the cash fee in Japan did not move on 1 October. The points price did: it is now 15,000 Reward Points, the same as everywhere else. Check the Explorer page for your own market before renewing, because Accor has not said the Japanese cash price is fixed either.
• India. The Indian storefront now shows INR 23,199, up from INR 19,499, a rise of 19.0 per cent for a new member and the steepest figure on this page. In September its banner said the new fee was for new members only and did not apply to existing members renewing. That banner is no longer on the page, and nothing on the storefront now repeats the exemption, so an Indian member due to renew should confirm their renewal figure with Accor rather than rely on our September reading. The Indian price block also no longer offers a Reward Points alternative; it shows the cash fee only.
• Korea. The Korean storefront prices the membership in US dollars and now shows USD 255, up from USD 249, the same figure as the Rest of World entry, although Korea is not outside Asia Pacific.

The points price went up too

The price-change article and every September banner named only the cash fee, and said nothing about Reward Points. Before 1 October, every storefront offered the membership at 14,000 ALL Reward Points a year as an alternative to cash, and we said the points price after the change was unknown rather than unchanged.

It changed. On 1 October 2026, twelve of the thirteen storefronts we checked, from Australia to the UAE, show a points price of 15,000 Reward Points a year beside the cash fee. That is 1,000 points more, a rise of 7.1 per cent. India is the thirteenth, and it no longer shows a points price at all. If you were planning to pay in points, read the price block on the Explorer page for your market before you renew rather than budget 14,000.

Cash and points moved by different amounts, so the better route changed by market. In the Philippines cash went up 14.4 per cent and points 7.1 per cent, so paying in points became relatively better there. In the Rest of World markets cash went up 2.4 per cent and points 7.1 per cent, so points became relatively worse. In Japan cash did not move at all and points went up, so the points route got strictly worse.

One more thing appeared on 1 October: a 3,000 Reward Points joining offer, which its terms limit to first-time members and former members whose membership expired before 1 October 2026, buying between 1 and 31 October 2026. It first showed on the Australian, New Zealand, Hong Kong and Thai storefronts, and by 9 October it was on 12 of the 13, Singapore and Malaysia included, with only Korea’s left out. It does nothing for an existing member renewing. What the October offer is worth in each market has the terms, and the UAE launch is covered in the Middle East and Pakistan launch.

What to do now

The rise does not change what the membership is for. It still earns its fee through dining and through stays you were taking anyway. The test in does Accor Plus pay for itself is the same, with a bigger number on the cost side, and the dining discount blackouts still remove the dates you would most want to use it. The price rise landed on the same day the membership started working in ten more countries in the Middle East and Pakistan, which the launch page linked above covers, brand exclusions included.

For an existing member, the order of things is now simple. If you were on auto-renewal by 30 September and the sum still works, leave it on and you renew once more at the old fee. If you were not, your next renewal is at the new fee, and the only question is whether the membership still pays for itself at that number.

For someone who is not a member yet, the rise says nothing about whether the membership suits your travel. That question is the other article.

We have an affiliate arrangement with Accor Plus and earn a commission on a new membership bought through our links. Most of what this page tells an existing member, keeping a setting on in an account they already hold, is not a purchase through our link.

Updates

1 October 2026. Rewritten for after the change. This page was published on 27 September with a section on what to do before the 30 September auto-renewal deadline, which has passed. Re-read today: the ten storefronts on Accor’s list all show the new cash fee, Korea shows USD 255, India shows INR 23,199 with its existing-member banner gone and no points option, and Japan still shows JPY 39,800. The question this page left open, whether the 14,000 Reward Points price would change, is answered: it is now 15,000 points everywhere it is offered.